L’Oréal invests in micro-printing startup

The company developed the L’Oreal Brow Magic with Prinker Korea.

L’Oréal made a minority investment in micro-printing startup, Prinker Korea, through its corporate venture fund BOLD Business Opportunities for L’Oreal Development. 

In a statement, L’Oréal said it has partnered with Prinker for several years to develop L’Oreal Brow Magic, the first handheld, electronic brow make-up applicator.

The tool uses augmented reality technology and patented artificial intelligence algorithms to scan a user’s face to recommend a brow shape and print them automatically.

READ MORE: L’Oréal Groupe, partners unveil luxury beauty brand SHIHYO

“At L’Oreal, our researchers are partnering with high-end technology start-ups to create the future of beauty. Together, by combining our expertises, we develop unmet personalized consumer experiences,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L'Oréal. “

“Through this strategic investment, we can fulfill our deep commitment to bringing breakthrough beauty technologies that truly empower boundless personalisation and self-expression into the hands of every person,” Lavernos added.

Prinker Korea invented and manufacture the first digital temporary tattoo device globally.