MINISO launches first IP collection store in Vietnam

There are now over 70 MINISO stores spread across nearly 30 provinces in the country. 

MINISO inaugurated its first IP collection store in Vietnam on 4 May.

Located near Hoan Kiem Lake on Dinh Tien Hoang Street, the store features a wide range of merchandise from the BT21 collection, including plush toys, neck pillows, headbands, tumblers, and keychains.

It also boasts several IP zones featuring fan-favorite characters such as Lots-o'-Huggin' Bear, We Bare Bears, Pokémon, Snoopy, Minions, Marie, Winnie-the-Pooh, and Barbie amongst others.

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Currently, there are over 70 MINISO stores spread across nearly 30 provinces in Vietnam. 

With an established presence across major cities such as Hanoi, Ho Chi Minh City, Hai Phong, Da Nang, and more, the group aims to extend its reach throughout more provinces focusing on top-tier commercial locations.