MINISO opens new IP-specialty flagship store in India

Three areas will be dedicated to brands Sanrio, Disney, and Barbie.

MINISO has launched its newly enhanced flagship store at the DLF Mall of India, the first pink-themed store in India.

The store revamp features an exclusive IP collection zone, with three unique areas dedicated to brands Sanrio, Disney, and Barbie.

In addition, the store covers over 140 square metres of area and 3000 stock-keeping units (SKUs). It is also one of the inaugural stores of MINISO in the Indian market.

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“Along with our top-selling fragrance products, we will continue to present more popular IP series products to our Indian customers,” Bella Tu, General Manager of MINISO Overseas Directly Operated Markets and Vice President, said.

MINISO was first launched in India last 2017. Ever since, it has shown significant growth with 200 stores in over 120 cities. Last 2023, MINISO featured approximately 3000 new products, including Sanrio-themed products that gained a 100% sell-out rate, and continued to engage with Indian customers.