MINISO unveils first Malaysian IP collection store

It already surpassed sales records in the country for two consecutive days post-opening.

Lifestyle retailer MINISO debuted its first Malaysian IP collection store at Berjaya Times Square Mall on 30 March. 

The store, featuring a vibrant pink theme inspired by MINISO's Barbie collaboration, surpassed sales records in Malaysia for two consecutive days post-opening.

Spanning 200 square metres and stocking over 3,000 stock-keeping units, the store offers a wide range of products including the Barbie Ballet Eau de Parfum collection, alongside popular IP collaborations like Disney, Care Bears, and Pokémon, as well as MINISO originals across various categories.

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The store's Barbie-inspired design includes pink palm trees, mirrors, and a dedicated fragrance area. 

The opening day also featured a MINISO Fashion Week with models distributing flyers and gifts, a Barbie-themed pop-up, and appearances by influencers.