Over 50% of SG households change grocery buying habits amidst inflation

More than 40% decreased their budgets, whilst nearly 15% allotted a higher budget for groceries. 

More than half of Singapore households have altered their grocery buying habits amidst the accelerating inflation and higher cost of living, a report found. 

In a report, conducted by Lazada’s RedMart, results showed that 42% of households have reduced their grocery budgets, whilst 14% allotted a higher budget. The remaining 44% reported no impact on their grocery buying habits. 

“Households which lowered their grocery budgets are more prudent in decision-making by buying based on needs, switching to cheaper options and/or house brands,” the report read in part. 

Read more: Around 4 in 5 Singaporeans still shop for groceries online post-pandemic

In particular, Lazada found that 74% of Singapore households prefer to buy according to their needs. 

Around 50% have decided to switch to house brands, whilst 53% have switched to cheaper brands. 

Meanwhile, those that increased their budgets tend to shop more online (25%), compared to those who continue to shop more in-store (23%). 

“They exercise prudence by bulk buying for better discounts or switching to frozen meats instead of fresh meats,” the report noted.