Reborn Coffee leverages mall for grand reopening of flagship store

The coffee chain will further expand in the Southeast Asian market.

California-based speciality coffee chain Reborn Coffee, Inc. found Exchange TRX mall as its prime location to establish its flagship store.

Located at The Exchange TRX mall, one of the leading lifestyle destinations in Asia, the store will be adjacent to other global brands, including Apple and Shake Shack.

The opening in Kuala Lumpur is one of Reborn Coffee’s steps into global expansion, including the Southeast Asian market. It has also made a recent push towards its sustainability goals, such as speciality coffee farms in Southeast Asia and ethical sourcing for customers.

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“Taken together with new locations in California, expansion into South Korea and the UAE, and our partnership with Hour Loop on Amazon, we are well-positioned to reach our expansion goals across a variety of channels that will enable sustained operational execution and year-over-year revenue growth,” Jay Kim, CEO of Reborn, weighed in.