Reliance Brands enters F&B retail with Pret A Manger partnership

It will open the global food chain’s stores across India.

Reliance Brands Limited (RBL) has entered a strategic partnership with fresh food and organic coffee chain Pret A Manger, marking its first foray into food and beverage.

Under the long-term master franchise partnership, Reliance will be opening Pret A Manger stores across India, starting with major cities and travel hubs.

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“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making Food the new Fashion,” said RBL Managing Director Darshan Mehta in a statement.

“Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which have been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success,” he added.

Pret A Manger currently has 550 stores and is present in the UK, the US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore, and Germany.