, India
Photo from Reliance Industries Limited Facebook Page.

Reliance Retail’s Hamleys launches in Italy

Giocho Preziosi S.P.A. is the toy retailer’s franchisee.

Reliance Retail has launched the first exclusive retail store of Hamleys, the world’s oldest toy retailer, in Italy following a franchise agreement with toy manufacturer and distributor Giochi Preziosi S.P.A (GP).

In a statement, Reliance said GP will have exclusive rights to operate Hampleys stores in Italy under the franchise deal.

ALSO READ: KKR to invest around $250m in Reliance Retail Venture

The flagship store in Milan spans two levels covering an area of 13,300 square feet at Corso Vittorio Emanuele II.

It features curated brand sections from prominent toy brands such as Lego, Nerf, and Barbie.

This will soon be followed by a flagship store in Rome.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Hydration products gain traction in APAC
It was driven by increased awareness of health concerns like global warming and modern lifestyles.
Ingka Group unveils strengthened climate targets
It focuses on reducing GHG emissions, carbon removal and storage, and contributions beyond the value chain.
How can retailers improve customer value and operations
Businesses must adopt a unified commerce strategy to meet consumer demand for seamless transactions driven by technology.

Exclusives

AI prompts fearless dive into corporate reinvention
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.
Indonesia’s future of retail lies in a blended approach
Industry leaders discuss the innovative strategies to meet evolving consumer needs at Retail Asia Forum 2024