SHEIN names new chair for Latin America office

Marcelo Claure will lead the company’s Latin American strategy and stakeholder affairs. 

SHEIN has named Marcelo Claure as the Chairman of SHEIN Latin America to lead the company’s strategy in the region as well as its stakeholders' affairs. 

Claure will also lead the formation of the advisory board for SHEIN Latin America, and invest some $100m in SHEIN. 

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“His excellent track record as an entrepreneur and operational executive, combined with his deep experience growing global brands and building trusted relationships, will be instrumental as we expand in this important market,” Sky Xu, CEO of SHEIN, said. 

Claure is a global entrepreneur and the founder & CEO of Claure Group, a multi-billion-dollar global investment firm focused on multiple high growth sectors in Latin America including tech, telecom, media, real estate, and sports.