Swee Lee unveils new music lifestyle store in Clarke Quay
Highlights of the store include dedicated spaces for product demos, lounging, and listening to vinyl records.
Swee Lee, a music instrument retailer in Southeast Asia, opened its new music lifestyle store located in Clarke Quay, Singapore.
Spanning over 506 square meters, the Swee Lee Clarke Quay store offers an immersive music experience.
Visitors can explore and purchase instruments like guitars, vinyl records, and audio equipment. Additionally, the store features a lifestyle section that offers a variety of merchandise, such as clothing, bags, and gifts.
This area also features a cafe and bar, vinyl listening stations, VIP experiences, and adaptable spaces perfect for hosting an array of events, from live performances to product showcases and community-driven initiatives.
Swee Lee Clarke Quay also offers a ‘Click and Collect’ counter for convenient online shopping, allowing customers to retrieve their purchases within two hours of ordering.
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“Swee Lee Clarke Quay represents our vision to transform customer experience at our brick-and-mortar stores, cultivating a dynamic community-centric retail space, thoughtfully designed to go beyond just buying and selling,” said Kuok Meng Ru, CEO and founder of Caldecott Music Group, Swee Lee's parent company.
“The space is a dynamic hub for programming, networking, education, fostering connections, unleashing creativity, and so much more. It's not just about what we sell; it's all about the experiences we create and the relationships we help nurture,” he added.