Taiwan’s Gong cha inks 2 master franchisees in the Americas

This will support its expansion in the region by over 100 stores.

Taiwan-based bubble tea brand Gong cha signed two new master franchisees to to award territory rights in the Great Pacific Northwest and Central America, expanding its stores by more than 100 in the region.

In a statement, Gong cha said the master franchise rights for the Great Pacific Northwest (Washington, Oregon and Idaho) were signed with Ajay Keshap.

Meanwhile, the Central American master franchise was awarded to husband and wife Justin Willingham and Monica Fonseca who will start opening stores in Honduras before venturing into Costa Rica, El Salvador and Guatemala.

ALSO READ: Starbucks' first Greener Store in Taiwan adopts green framework

The couple are expected to open one to two locations in early 2024 and open 50 stores over the next decade.

Gong cha Americas has opened over 400 locations in the US, Canada and Mexico since 2014. It has already franchised 65% of available territory in the US. It also targets to reach 1,000 stores in the region by 2026.

Also Read

GOELIA expands with 9 new store openings in China and Singapore

Gentle Monster opens first flagship boutique in Australia

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit