Toys “R” Us launches new experience-driven store in Changi Airport

The store will also feature a mini indoor play park by Kiztopia.

Toys “R” Us opened a new experience-driven format and store design at Jewel Changi Airport, its twelfth store.

The store marks a solid step for its presence in Singapore with a brand-new layout, exclusive merchandise, and a wider emphasis on items that encourage play among kids and kids at heart.

Its vibrant space serves to feature items for visiting tourists and local families. It also conveys a modern minimalistic approach, derived from the style of Dutch painter Piet Mondrian.

The colour palette and the new shelving system aim to show an engaging and playful environment for Changi visitors.

ALSO READ: Yoshitsu Co., Ltd. takes over operations of Hong Kong stores

As a pioneer store in Changi, Toys “R” Us also features exclusive Singapore-inspired merchandise, such as plush toys of the Merlion and the Airport Tower, as well as a Curry Puff plush. It will also introduce the Mr. Koifish Series (available only until 31 December) and a Jurassic World and Masterpiece Collectible.

The new store will also include an indoor play park, in cooperation with kids' edutainment operator Kiztopia. Featuring an aviation-themed playground of over 4,500 square feet of space, the area will feature a giant funnel slide, a ball pit, an interactive ballshooting game wall, obstacle courses, and a replica of a plane to give a simulated flight experience.

“The combination of exclusive merchandise and new thematic design will make this store a must-visit destination for travellers and locals alike,” Adelene Teo, general manager - Singapore, Brunei & Thailand at Toys “R” Us, said.