Vietnam’s Masan launches one-stop shop ecosystem

The 27 WIN stores are located in Hanoi and Ho Chi Minh City.

Masan Group Corporation launched WINLife, a one-stop shop ecosystem that aims to provide offline-to-online experience to customers across 27 stores in Hanoi and Ho Chi Minh City.

In a statement, Masan said WINLife offers essential daily items ranging from grocery, financial services, pharmacy, food and beverage, and telecommunication services.

“During the past three years, besides restructuring WinMart/WinMart+ to become a profitable retail platform, Masan has taken steps to pioneer multi-utility retail models to meet the ever-evolving consumer demand, a Masan Group representative said.

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Masan said customers can also order food and beverage items through the cashless payment area in WIN stores.

It also offers a membership programme to the first 27 stores with benefits including an immediate discount of 50%, up to $2 on the first bill, and up to 20% off daily essential groceries, amongst others.

Members can also access healthcare solutions in its pharmacy, Dr. Win, such as essential family medical kits, health insurance packages based on spending at WIN and a weekly health counselling programme

The membership programme will be expanded to over 3,000 WinCommerce supermarkets and minimarkets, along with dual financial solutions.

Masan said it plans to launch up to 100 WIN stores nationwide in 2022.