DFI Retail Group

DFI Retail Group (“Group”) is a leading pan-Asian retailer. At 30th June 2021, the Group and its associates and joint ventures operated over 10,000 outlets and employed some 230,000 team members. The Group had total annual sales in 2020 exceeding US$28 billion.

Redefining convenience by turning transactions into customer relationships for growth

7-Eleven has created a loyal customer base and achieved significant growth to become Hong Kong’s most preferred convenience brand.

Redefining convenience by turning transactions into customer relationships for growth

7-Eleven has created a loyal customer base and achieved significant growth to become Hong Kong’s most preferred convenience brand.

Innovative IKEA Taiwan campaigns take the spotlight: DFI Retail Group wins at Retail Asia Awards 2024

The IKEA Taiwan Couchella music festival transformed the store into a concert venue, whilst the CRM Meatball Coin campaign leveraged the iconic meatball to boost customer loyalty.

DFI Retail Group triumphs at Retail Asia Awards 2024 with IKEA Hong Kong's innovative concepts

The company’s approaches to store design and marketing campaigns earned it recognition in Store Design of the Year (Small) - Hong Kong and Marketing Initiative of the Year - Hong Kong.

Macroeconomic uncertainty remains biggest challenge for retailers

The retail sector has been undergoing a significant transformation, particularly in the Asian markets where stores are integrating innovative designs and technology-driven features.

Foodpanda, DFI Retail Group partner to enable one-hour grocery delivery

The platform’s users can buy close to 20,000 grocery items through the app.

DFI Retail Group expands mobile payment methods in over 800 store outlets

This covers all 7-Eleven, Cold Storage, Giant and Guardian stores in Singapore.

DFI Retail names new Group chief executive

Scott Price will assume the position on 1 August.

DFI Retail Group disposes food businesses in Malaysia

The company wants to focus on expanding its health and beauty business.