Around 2 in 5 APAC consumers always use social media for inspiration, purchases

Consumers from China and Thailand lead the regular social media use for transactions.

About 42% of consumers in Asia Pacific said they always use social media to look for inspiration and make direct purchases on the platform led by China and Thailand, according to a report by DHL E-Commerce.

The region is just behind the Middle East and North Africa region with 46% claiming they regularly use social media for inspiration and direct transactions but is significantly above the global average of 28%.

In APAC, Thailand is leading with 58% saying they rely on social media regularly, followed by China at 52%.

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This is compared to Australia with only 16% saying they regularly do so, and 41% claiming they would never use social media for ideas and purchases, a stark contrast to China’s 3% and Thailand’s 11%.

Meanwhile, in other regions, only 20% of North Americans and 18% of Europeans used social media for shopping but 39% of North Americans and 40% of Europeans used them for shopping ideas.

The survey involved 11,500 active online shoppers in 23 markets.