FedEx to launch first-ever data-driven commerce platform fdx

The e-commerce leader is the first company to connect the entire customer journey.

FedEx Corp. has unveiled fdx, the company’s first-of-its-kind data-driven commerce platform that connects the entire customer journey with end-to-end services for businesses of all sizes.

In a statement, FedEx said fdx serves to assist merchants and sellers with logistics strategies, from point of demand to delivery and returns.

The platform also enables companies to adapt to increase consumer demand through the ShopRunner network, improve delivery conversion, optimise fulfillment services through FedEx Surround, assess emissions impact through FedEx Sustainability Insights, and rationalise front-end returns.

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“Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence,” Raj Subramaniam, President and CEO of FedEx Corp, shared about the new platform.

With the announcement of fdx, FedEx has become the only logistics company to create a seamless interlinked system of the entire customer journey in one solid platform.

The platform is projected to be launched by fall 2024, alongside new additional digital capabilities like optimised order fulfillments and custom post-purchase experiences.