France’s Lemaire launches e-commerce channel on Alibaba's platform

Its product offerings include its Fall/Winter 2022 collection.

French fashion house Lemaire has started selling its luxury fashion brand via e-commerce across China on Alibaba’s Tmall Luxury Pavilion, Alibaba Group said in a press release.

Through the mobile platform or via the dedicated website, aficionados of the brand can purchase its products from its Fall/Winter 2022 collection, along with carry-over styles, such as the Parisian label’s popular Croissant Bag or Twisted pants.

Helmed by Co-Artistic Directors Christophe Lemaire and Sarah-Linh Tran, Lemaire’s modular collection is designed and developed in Le Marais, Paris. Lemaire employs 80 people and develops all of its collections in-house, and has an on-site workshop at its disposal.

Follow the link for more news on

Alibaba

Also Read

Nearly 7 in 10 Filipino travellers prioritise shopping during holiday trips

New Zealand's e-commerce market to reach $10.8b by 2028

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit