How Amazon prevents counterfeit products on its platform

It stopped six million fake products from being sold in 2022.

Amazon was able to prevent six million counterfeit products from being sold on its platform and resold elsewhere globally in 2022.

In a statement, Amazon said it was able to stop the entry of counterfeit items through its seller verification process which included a one-on-one interview with prospective sellers through video calls, along with machine learning-based detection.

It prohibited more than 800,000 attempts to create new selling accounts, a decline from 2.5 million in 2021.

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The company also continued improving its automated protection technologies by partnering with brands enrolled in Brand Registry. The data they provide reduces the need for brands to find and report infringements.

Amazon also holds counterfeiters accountable last year by suing or referring for investigation over 1,300 individuals in the US, UK, EU and China.

It also partnered with the US Chamber of Commerce and the US Customs and Border Protection to craft campaigns that will educate consumers about shopping safely, avoiding fake products, and the dangers of buying counterfeits.