IKEA introduces AI assistant in OpenAI GPT

The feature offers specific and customised home design needs for IKEA customers.

IKEA unveiled a new and exclusive AI-powered assistant in OpenAI GPT Store, serving as a home design, furnishing, inspiration, and shopping tool for customers.

The AI assistant is the first-of-its-kind interactive feature in the GPT Store, with customers able to request specific home design needs and receive their customised recommendations.

For a new shopping experience, IKEA offers a way to personalise furniture and decor suggestions, based on factors like room dimensions, personal style, sustainability preferences, budget, functional requirements, locations, and others.

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Users can also explore the retailer’s extensive catalogue with thousands of products, from minimalist designs to artistic collections. They can also hear from furnishing experts from the global community with their design ideas and real life-home transformation stories.

“The new IKEA AI Assistant on GPT Stores is an ongoing initiative, and the continuation of a journey that looks to enrich the retail experience and explore additional avenues to interact with our customers and coworkers, as they help us improve and develop further,” Parag Parekh, Global Chief Digital Officer of IKEA Retail, stated.

Currently, the IKEA AI Assistant is available in the US market only. However, it has planned to open to more markets where ChatGPT is available.