IKEA introduces AI assistant in OpenAI GPT

The feature offers specific and customised home design needs for IKEA customers.

IKEA unveiled a new and exclusive AI-powered assistant in OpenAI GPT Store, serving as a home design, furnishing, inspiration, and shopping tool for customers.

The AI assistant is the first-of-its-kind interactive feature in the GPT Store, with customers able to request specific home design needs and receive their customised recommendations.

For a new shopping experience, IKEA offers a way to personalise furniture and decor suggestions, based on factors like room dimensions, personal style, sustainability preferences, budget, functional requirements, locations, and others.

ALSO READ: DFI Retail Group launches EV for Hong Kong deliveries

Users can also explore the retailer’s extensive catalogue with thousands of products, from minimalist designs to artistic collections. They can also hear from furnishing experts from the global community with their design ideas and real life-home transformation stories.

“The new IKEA AI Assistant on GPT Stores is an ongoing initiative, and the continuation of a journey that looks to enrich the retail experience and explore additional avenues to interact with our customers and coworkers, as they help us improve and develop further,” Parag Parekh, Global Chief Digital Officer of IKEA Retail, stated.

Currently, the IKEA AI Assistant is available in the US market only. However, it has planned to open to more markets where ChatGPT is available.

Also Read

Nearly 7 in 10 Filipino travellers prioritise shopping during holiday trips

New Zealand's e-commerce market to reach $10.8b by 2028

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit