In-game sales could climb by 23% in 2024: report

This comes as more consumers play immersive video games online.

The global sales growth of in-game purchases is projected to rise by 23% from 2021 to 2024, Euromonitor International reported.

In its Top 10 Global Consumer Trends 2023, Euromonitor found that 30% of consumers owned a gaming console in 2022, whilst 37% participated in online video gaming at least weekly in the same year.

On top of this, Euromonitor forecasts a 12% growth in the total esports sponsorships in deals in 2022.

“These virtual communities are only a slice of the online universe. But players are immersed in these platforms, and brands have a unique opportunity to target hyper-engaged consumers,” the report read in part.

“Incorporating gaming touchpoints into the customer journey will strengthen brand recognition amongst Game On consumers.”

Follow the link for more news on

Euromonitor International

Also Read

Nearly 7 in 10 Filipino travellers prioritise shopping during holiday trips

New Zealand's e-commerce market to reach $10.8b by 2028

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit