In-game sales could climb by 23% in 2024: report

This comes as more consumers play immersive video games online.

The global sales growth of in-game purchases is projected to rise by 23% from 2021 to 2024, Euromonitor International reported. 

In its Top 10 Global Consumer Trends 2023, Euromonitor found that 30% of consumers owned a gaming console in 2022, whilst 37% participated in online video gaming at least weekly in the same year. 

Read more: Nearly 45% of consumers shop online for cheaper options

On top of this, Euromonitor forecasts a 12% growth in the total esports sponsorships in deals in 2022. 

“These virtual communities are only a slice of the online universe. But players are immersed in these platforms, and brands have a unique opportunity to target hyper-engaged consumers,” the report read in part.  

“Incorporating gaming touchpoints into the customer journey will strengthen brand recognition amongst Game On consumers.”