JD launches Joybuy platform in 110 countries

It seeks to link Southeast Asian and North American merchants with Chinese factories.

JD.com’s international business has launched Joybuy, a cross-border business-to-business platform, seeking to link overseas merchants with Chinese factories through the company’s supplier network, the e-commerce giant said in a press release.

JD Worldwide’s platform will mainly serve overseas buyers including e-commerce sellers, direct-to-consumer sellers and small and medium-sized offline merchants, the company said. Transactions can be currently settled with 12 major currencies, including USD, EUR, and AUD.

Joybuy is now open to more than 110 countries and regions with a focus on Southeast Asian (SEA) and North American markets. In SEA, Joybuy has reached cooperation with Flash Express, an e-commerce service provider to develop the local market.

Joybuy also has built up a partnership with Ginee, a SEA one-stop solution service provider for an online business to better serve local buyers, JD said.

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