L'Oréal and Alipay+ partner to boost travel retail beauty market

The iconic beauty company is the first to partner with Alipay+.

L'Oréal Travel Retail Asia Pacific and Alipay+ have partnered for a first-of-its-kind collaboration on the research of consumer insights and purchasing behaviours over the APAC region.

L’Oréal is the first beauty company to collaborate with the China-based online payment channel, with their partnership formed in 2020 in Hainan and Macau, and expanded to more than 100 million Chinese travelers globally.

Under the partnership, both parties will engage in a thorough discussion of consumer insights and shopping habits with an angle on traveller-centric brand experiences. Alipay+ will utilise its digital solutions to examine L’Oréal’s expansive portfolio of brands both online and offline and improve the traveller’s experience with personalised beauty needs.

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The L’Oréal Travel Retail activations will be operated by Alipay+ at CDFG, King Power, and Dubai Duty Free retailers, serving as a step forward in improving and engaging with global shoppers. 

“In an era where the travel retail landscape is undergoing transformative changes, we seek to captivate modern travelers by offering them a seamless shopping experience empowered by deep insights and digital technology; at the right place, right time,” Tao Zhang, managing director of L'Oréal Travel Retail Asia Pacific, said.