True Religion gains new licensees for Star Ride Kids and Mad Engine Global

Star Ride Kids and Mad Engine Global will be featured in True Religion.

Global lifestyle apparel leader True Religion has signed with kids’ sportswear licensees, Star Ride Kids and Mad Engine Global LLC, to feature their existing collection.

True Religion’s kids’ collection from Star Ride Kids and Mad Engine Global will be released in stores for its Back to School 2024 campaign.

Meanwhile, Mad Engine will release the collection (consisting of sportswear, swimwear and sleepwear) from True Religion kids across Canada. And True Religion will feature collections from Star Rise and Mad Engine in their own store and e-commerce channels.

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“As a global lifestyle brand, True Religion takes great pride in dressing every member of the family. We have been in the kids business for more than 10 years and look forward to continued success with Star Ride and Mad Engine,” Michael Buckley, CEO of True Religion, stated.

The distribution with Star Ride’s network will consist of wholesale partners over the US and several countries, including Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.