What millennials and Gen Zs spend on most

ZALORA finds younger consumers are becoming more interested in sports-related products. 

Younger consumers, such as millennials and Gen Zs are spending more on sports-related products, ZALORA reported. 

In its Southeast Asia TRENDER Report 2022, ZALORA found that Gen Zs spent most on sports-related products (29%), and apparel (25%). 

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Gen Z and Millennials also showed interest in footwear, particularly for sports, as younger consumers become more focused on fitness. 

“Consumers across all ages are also investing in more sports-related products such as sports electronics, which enjoyed a positive growth of 15% from 2021 to 2022,” the report read in part. “This reflects how wellness remains a top priority in a post-pandemic world.”

Moreover, skin care products remain popular amongst female Gen Zs and fragrances amongst male Gen Zs.