Which markets have the most weekly online shoppers

The global average of internet users who buy online weekly is 57.8%.

Thailand (66.8%) has the largest portion of internet users aged 16 to 64 who buy something online each week, followed by South Korea (65.6%), a report found. 

This is above the global average of 57.6%, according to the Digital 2023 report conducted by  We Are Social and Meltwater. 

Read more: Shopee, Lazada are top online shopping platforms in SEA

Also amongst the markets with the highest portion of internet users with frequent online buys are Turkey (64.6%), Mexico (64.5%), Chile (62.7%), Indonesia (62.6%), India (62.3%), UAE (62.3%), China (61.9%), and Malaysia (61.3%). 

The report also found that the key drivers of online purchases are free delivery features (49.4%), coupons and discounts (37.9%), reviews from other customers (31.6%), easy returns policy (30.4%), and quick and easy online checkout process (28.2%).