Xiaomi and foodpanda enter quick-commerce partnership
Part of the partnership is the pre-loading of foodpanda apps in new Xiaomi devices.
Asian food and grocery delivery network foodpanda has entered a strategic partnership with Chinese tech company Xiaomi. The latter will offer a wide range of consumer electronics and appliances for on-demand deliveries in foodpanda shops in Singapore and Thailand.
As Xiaomi's first quick-commerce (q-commerce) partner in Asia outside China, foodpanda will offer hundreds of items ranging from smart devices, audio and mobile accessories, and household appliances delivered within 30 minutes. This partnership marks foodpanda shops' expansion of non-grocery categories to better provide for customers' daily lifestyle needs.
"On-demand deliveries are increasingly an essential part of people's everyday lives," said senior director of new verticals Abhishek Sahay. "Beyond traditional e-commerce, brands are now already looking for the next phase of growth. With quick-commerce, foodpanda shops provide a new way for retailers to deliver their products to customers almost instantly, whenever they need them. We're proud to be Xiaomi's first quick commerce partner in Asia, helping them connect more instantaneously with their customers in the region."
In addition to listing Xiaomi products on foodpanda shops in Singapore and Thailand, the foodpanda app is pre-loaded in new Xiaomi mobile phones in Singapore, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar.