ZALORA eyes growth via platform services in Southeast Asia

Its B2B platform services and e-commerce solutions accounted for 9% of its revenue last year.

ZALORA, a key player in Asia's fashion scene and part of Global Fashion Group, is banking on its platform services for significant growth in the coming year. 

With Southeast Asia's e-commerce sector thriving despite economic challenges, the group said it sees its B2B platform services and e-commerce solutions as crucial drivers for expansion, accounting for 9% of its revenue last year.

Utilising e-commerce expertise and a vast supply chain network, ZALORA offers end-to-end solutions and marketing services to brand partners.

With 75% of the top 50 brands on ZALORA using its marketing services and over 30 brands utilising its One Stock Solution for fulfillment, the company aims to enhance its platform services to better connect brand partners with consumers.

ALSO READ: Zalora enhances SEA market entry with flexible fulfilment options

“In addition to welcoming more brands onto our platform, a significant part of our business strategy is to scale up our platform services to more effectively connect our brand partners to consumers in the region through more efficient logistics systems, supply chain enhancements, and improved customer targeting,” said Matej Urban, ZALORA's regional director of platform services, in a statement.

“Our priority is to unlock more value for our brand partners, to help them meet their business needs as well as evolving consumer demands,” he added.