ZALORA to offer BNPL services to Southeast Asian shoppers

The payment option is currently available to shoppers in Singapore and Malaysia.

The Zalora website will be offering a “buy now, pay later” (BNPL) payment option to Southeast Asian consumers following ZALORA’s partnership with fintech firm, Pace enterprise.

Consumers will have the option to select Pace at the Zalora website or mobile website upon checkout, where they will be taken to the Pace website to complete the transaction.

“With Pace, we’ll be adding another safe and secure payment option for our customers in Southeast Asia,” Kannan Rajaratnam, Regional Director of Payment and Customer Operations, ZALORA, said.

“ZALORA shoppers can shop with ease and peace of mind while having the ability to manage their finances in a transparent and responsible manner.”

Pace is currently available to consumers in Singapore and Malaysia. According to ZALORA, the partnership has so far led to around 30% rise in the average spend of shoppers in both markets.

An increase in customer acquisition for both ZALORA and Pace have also risen with 20% of Pace transactions being made by ZALORA shoppers.

The payment option will also be available in the Zalora app in the latter part of 2022.

Between 11-31 March, Pace will be offering up to S$20 off purchases on ZALORA when users checkout with Pace with a minimum spend of S$100.