, APAC
119 views

Starbucks launches Fila collab merchandise in APAC

The new collection features drinkware and lifestyle accessories.

Starbucks is collaborating with the sportstyle brand, Fila, for the first time to offer an exclusive collection of sporty street style essentials in the Asia Pacific for a limited time, aiming to combine fashion, function, and on-trend design, a press release revealed.

The Starbucks x Fila collection includes merchandise items featuring drinkware and lifestyle accessories, designed to energize adventure-seekers and trend-setters alike.

“The Starbucks x Fila collection unites Starbucks mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good,” said Erin Silvoy, vice president, product and marketing of Starbucks Asia Pacific.

The designer collaboration has been available starting 20 July at select Starbucks stores across the Asia Pacific region whilst supplies last.

Follow the links for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Hong Kong’s K11 MUSEA bridges art, culture, and retail
Visitors find top-tier brands and museum-grade art pieces at the cultural-retail landmark.
Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.