The Body Shop becomes the first beauty brand with 100% vegan product formulations

All products have been certified by The Vegan Society.

Leading cosmetics retailer The Body Shop has become the first global beauty brand with 100% vegan product formulations on all products from skincare, body care, hair care, makeup and fragrance.

The new product formulation portfolio has been endorsed by the global organisation The Vegan Society.

As part of its “Yes! Another Vegan” campaign, The Body Shop has rolled out its vegan-enhanced lineup and achieved its ambitious target in 2021 with 60% of products carrying the Vegan Society trademark.

For its certification, the beauty retailer has to verify over 4,000 ingredients to The Vegan Society before they are applied to over 1,000 products.

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“We know that vegan beauty matters to millions of people around the world, and we've worked tirelessly to achieve this huge milestone.  We have now achieved another global first,” Ian Bickley, CEO of The Body Shop, stated.

The vegan cosmetics industry is project to grow by 6.31% compound annual growth rate from 2023 to 2028, gaining an estimated $24b value. As vegan practices reach to younger generations, The Body Shop sees the demographic as strategic to assessing customer demands and achieving cruelty-free beauty.