Pandora shifts to recycled silver, gold for jewellery

It used 97% recycled silver and gold materials in 2023.

Jewellery brand Pandora has adjusted the in-house supply of its precious metals, redirecting their resources into recycled silver and gold for its jewellery.

With the recycling of newly mined silver and gold, the jeweller has contributed to the reduction of 58,000 tonnes every year which is equivalent to the annual electricity use of 11,000 homes and the energy use of over 6,000 cars around the world.

Silver and gold are the most frequent metals over items in Pandora. By 2020, Pandora has aimed to use 100% recycled silver and gold by 2025. Eventually, it succeeded in its milestone with 97% of silver and gold being recycled by the end of 2023, earlier than projected.

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With its achievement, Pandora has estimated that all new jewellery in its existing inventory will be 100% recycled silver and gold by the second half of 2024.

“Precious metals can be recycled forever without any loss of quality. Silver originally mined centuries ago is just as good as new, and improved recycling can significantly reduce the climate footprint of the jewellery industry,” Alexander Lacik, CEO of Pandora, said.

Currently, less than 20% of the global supply of silver is from recycled silver, usually rooted in discarded electronics, old jewellery, silverware, manufacturing scrap, and other metal waste.