Pottery Barn Kids inks exclusive partnership with Aerin
The deal includes the first and only children’s home furnishings collection for both entities.
Pottery Barn Kids, a portfolio retail brand of Williams-Sonoma, Inc., has started its debut collaboration with luxury lifestyle brand Aerin.
The partnership will feature the first and only children’s home furnishings collection by AERIN for Pottery Barn Kids.
The collection is comprised of baby gifts, décor, nursery textiles and furniture intricately curated by AERIN’s homegrown style. Its nursery collection shows an elegant carousel design and animal illustrations inspired by Aerin’s classical motifs.
The design was inspired by the childhood of founder Aerin Lauder and has influenced the collection with its sealed décor and stylish design. With items like Giraffe Rocker, Carousel Snow Globe and Porcelain Feeding Gift Set, they serve as the perfect gift for new or expectant parents.
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“Our collaboration of beautiful heirloom baby gifts, nursery essentials and timeless décor is rooted in Aerin’s signature style, and crafted with the quality and focus on sustainability that Pottery Barn Kids is known for,” Jennifer Kellor, President of Pottery Barn Kids, stated.
The collection can be placed in Pottery Barn Kids registries and apps.