Zalora label enters Indian market in Myntra partnership

It will offer some 5,000 options on Myntra from its portfolio.

The Zalora label has entered the Indian market through its partnership with Myntra.

Zalora is expected to offer some 5,000 options on Myntra from its portfolio of stylish in-house brands. The partnership is seen to give Zalora a strong start in entering the Indian fashion market.

“Through our partnership with Zalora, we further our commitment to bring the best of global fashion within easy access of our shoppers,” Sharon Pais, Chief Business Officer, Myntra, said.

“Zalora is a leader in the Southeast Asian markets and brings with it trendy and fashionable merchandise. Through this partnership, we continue to cater to the growing base of fashion and trend seekers in India.”

Under the partnership, Myntra is offering a dedicated brand store for Zalora on Myntra-Mall, its in-app mall to enable leading brands to showcase their offerings and efficiently assist consumers in brand and product discovery.

“Zalora’s commitment to connect more people to the limitless world of fashion went beyond the shores of Southeast Asia and reached the vibrant and exciting fashion consumers of India,” ZALORA Group CEO Gunjan Soni said.

“Joining hands with Myntra reflects the evolving retail and e-commerce opportunity in Asia.”