, APAC
301 views

How GenAI supports retailers communication channels

GenAI can help retailers provide a personalised customer experience.

Generative artificial intelligence (GenAI) reinforces retailers’ marketing and communication strategies through producing hyper-customised content, a report by GlobalData showed.

GenAI helps retailers transform their operations such as inventory planning, product recommendations and customer service.

Kiran Raj, practice head of Disruptive Tech at GlobalData, said GenAI will allow immersive, personalised experiences, and integrate virtual and physical retail spaces that meet the consumers’ expectations.

“Morever, it is no longer about a one-size-fits-all engagement; rather, it is about a tailor-made experience catering to individual needs.

ALSO READ: Central Retail launches Immersive Retail Platform

Saurabh Daga, Associate Project Manager of Disruptive Tech at GlobalData, also said that GenAI could provide personalised shopping experiences and targeted marketing strategies at a reduced cost.

For example, Carrefour and IKEA use the tool to streamline operations and ramp up customer support.

Amazon, Shopify, and Instacart leverage AI to boost online shopping experiences and raise conversion rates.

Daga noted that there are challenges in content quality and privacy which should be strictly monitored.

“Small and medium retailers can benefit from strategic partnerships to overcome entry barriers required to build the supporting technology, infrastructure, and personnel for genAI implementation,” Daga said.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Hong Kong’s K11 MUSEA bridges art, culture, and retail
Visitors find top-tier brands and museum-grade art pieces at the cultural-retail landmark.
Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.