Asia Pacific and MEA witness rising secondhand spending as sustainability trend grows

At the forefront are India, China, and Saudi Arabia.

The secondhand market in the Asia Pacific and Middle East/Africa regions is witnessing a surge in engagement, according to Euromonitor International.

The Voice of the Consumer: Sustainability Survey 2023 revealed that 42% of consumers in India, 34% in China, and 30% in Saudi Arabia are expected to ramp up spending on secondhand products within the next 12 months.

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In India, nearly half of consumers, or around 50%, actively participate in buying and selling used items. 

This is in contrast to the trend in the United Kingdom, where consumers exhibit a stronger inclination towards purchasing secondhand goods (38%) rather than selling them (28%).

Overall, 24% of global consumers buy secondhand products to lead a more sustainable life, whilst 41% choose to repair broken items instead of buying new ones.