Global cordial drink market anticipates $230.3m increase by 2028

Consumer demand for healthier alternatives will drive this growth.

The global cordial drink market is expected to grow by $230.3m from 2024 to 2028, , according to Technavio.

It will be driven by a growing consumer preference for healthier alternatives to alcoholic and carbonated beverages.

Cordial beverages, typically made from concentrated syrups derived from fruits, herbs, or flowers and mixed with water, are gaining traction due to their clean-label appeal and natural ingredients.

Consumers are increasingly opting for cordials with transparent labeling that highlights natural and organic ingredients, avoiding artificial colors, flavors, and additives. This trend is bolstered by regulatory mandates in regions like Europe and the US, emphasising comprehensive product labeling to empower informed consumer choices.

Key players in the market, including Asahi Beverages, Britvic plc, and The Coca-Cola Co., are also actively innovating to meet these evolving consumer preferences. 

Companies are focusing on developing clean-labeled cordials with naturally derived ingredients to strengthen their market presence and cater to the rising demand for healthier beverage options.

Amidst challenges such as fluctuating demand for sweetened varieties, the market is witnessing a shift towards preservative-free and low-sugar cordials packaged in recyclable materials. This aligns with increasing consumer concerns about obesity and diabetes, prompting a preference for sugar substitutes and water-based beverages.

The distribution landscape for cordial drinks spans foodservice sectors, departmental stores, and online retail platforms, offering consumers a variety of options such as customised and versatile drink mixes. 

Citrus fruits, berries, tropical fruits, and botanical infusions are popular choices, providing diverse flavor profiles that can be tailored to individual tastes.

The report noted that the market may face obstacles during the forecast period, including heightened health consciousness amongst consumers regarding sugar intake and lifestyle diseases such as diabetes and obesity. 

Industry efforts to address these concerns include sourcing antioxidant-rich ingredients and promoting lower sugar content in cordial beverages.

Still, the global cordial drink market is expected to see substantial growth driven by consumer demand for natural, healthy, and transparently labeled beverage options, despite ongoing health-related challenges.