How AI reshapes Asia’s foodservice sector

Operational efficiency due to AI use boosts companies’ bottom line.

The foodservice sector in Asia, particularly quick service restaurants, is adopting artificial intelligence-driven technologies to enhance customer experiences which could lead to improving their operations and boosting their income, according to GlobalData.

Parthasaradhi Reddy, Consumer Lead Analyst at GlobalData, said some of the use cases of AI technologies include mobile apps, self-service kiosks and innovative engagement such as delivery platforms.

Reddy cited McDonald’s China which is testing radio frequency technology to reduce time for stocktaking, whilst Yum China launched an app that uses AI to provide recommendations to customers.

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“The integration of technologies ranging from mobile apps to kitchen management systems is completely revitalizing the restaurant experience for customers,” he said.

He also said that tech-savvy Asian shoppers, particularly millennials and Gen Zs recognise the convenience brought by high-tech attributes and smartphone/app compatibility.

Tim Hill, Key Account Director, GlobalData Singapore, meanwhile said that improvements in the dining space using innovative technologies are expected in the next few years.

“The integration of technology is designed to boost the evolution of Asia’s foodservice industry, overhauling every aspect, including food preparation, customer interaction, ordering, dining, and delivery experiences for both customers and outlets alike. Technology can also help alleviate logistical challenges such as labour shortages in the industry,” he said.

He cited Japan’s largest restaurant group, Skylark Group, which deployed around 3,000 units of BellaBot in its 2,300 outlets which can do various tasks including bussing tables and hosting.