, APAC
Photo from Lego

LEGO shifts to sustainable materials for all products

The brand has placed 60% on its investments in environmental initiatives.

Iconic toy brand LEGO has pushed for all its products to be manufactured from renewable and recycled materials by 2032.

From 2023, LEGO has pushed spending 60% on environmental initiatives, more than the investments in 2022.

By 2025, the company plans to accelerate progress with their sustainability initiatives, doubling its annual expenses by 2025, compared to 2023. Efforts will go to transitioning to. renewable and recycled raw materials, making more long-lasting, durable, safe LEGO bricks.

ALSO READ: Teddy bear inventor Steiff, Melchers ink partnership for China expansion

Currently, LEGO has tested over 600 different materials for LEGO bricks and elements, such as bio-PE (used on over 200 different botanical elements and Minifigure accessories), arMABS (using recycled artificial marble for over 500 different LEGO elements, mostly transparent) and ePOM (using renewables and CO2 from bio-waste for elements such as wheel axels).

“We will continue to join forces with suppliers, research institutions and other industries to develop and innovate new and existing materials to drive the industry’s transition to renewable and recycled materials. We know all of this cannot be done alone and we encourage a collective effort so we can build progress together,” a statement from LEGO said.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Hong Kong’s K11 MUSEA bridges art, culture, and retail
Visitors find top-tier brands and museum-grade art pieces at the cultural-retail landmark.
Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.