LEGO shifts to sustainable materials for all products
The brand has placed 60% on its investments in environmental initiatives.
Iconic toy brand LEGO has pushed for all its products to be manufactured from renewable and recycled materials by 2032.
From 2023, LEGO has pushed spending 60% on environmental initiatives, more than the investments in 2022.
By 2025, the company plans to accelerate progress with their sustainability initiatives, doubling its annual expenses by 2025, compared to 2023. Efforts will go to transitioning to. renewable and recycled raw materials, making more long-lasting, durable, safe LEGO bricks.
ALSO READ: Teddy bear inventor Steiff, Melchers ink partnership for China expansion
Currently, LEGO has tested over 600 different materials for LEGO bricks and elements, such as bio-PE (used on over 200 different botanical elements and Minifigure accessories), arMABS (using recycled artificial marble for over 500 different LEGO elements, mostly transparent) and ePOM (using renewables and CO2 from bio-waste for elements such as wheel axels).
“We will continue to join forces with suppliers, research institutions and other industries to develop and innovate new and existing materials to drive the industry’s transition to renewable and recycled materials. We know all of this cannot be done alone and we encourage a collective effort so we can build progress together,” a statement from LEGO said.