L’Oréal, Miu Miu partner for exclusive worldwide licence agreement

Miu Miu is now part of the L’Oréal Luxe division.

Prada S.p.A and L’Oréal Groupe have struck a worldwide long-term license agreement with Italian high fashion brand Miu Miu for the creation, development, and distribution of its beauty product line.

Through the collaboration with Prada, Miu Miu has joined the L’Oréal Luxe division.

The agreement has been deemed effective after customary regulatory approvals.

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“Over the past years, we have successfully established a very strong partnership with Prada teams. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances,” Cyril Chapuy, President of L'Oréal Luxe, said.

The first line of fragrances under L’Oréal will be launched in 2025.

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