Miu Miu is hottest fashion brand in 2023

The report released by The Lyst Index names the top fashion brands and products.

Miu Miu topped The Lyst Index of hottest fashion brands and products for 2023, claiming the number one spot for the first time.

In a statement, The Lyst said that Miu Miu released the first Church’s x Miu Miu collaboration and the Women’s Tales Committee during the previous quarter.

It also hosted the Miu Miu Summer Club event in Malibu.

The Index noted that in line with its 30th anniversary, Miuccia Prada’s playful line exceeded Prada’s brand head on the back of global demand for hero products, ballet bags and the Arcadie bag.

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The brand’s Fall Winter line also saw strong sales supported by the 223 million views garnered on TikTok and a campaign starring Emma Corrin, Ethel Cain, and Zaya Wade.

“In a quarter heavily influenced by the clamorous social buzz of runway season, it’s worth noting that Miu Miu has jumped three positions without even factoring in its Spring Summer 24 fashion show in Paris (which took place after the September Lyst Index quarterly reporting cut-off),” The Lyst Index said.

Other brands that made it to the Top 10 of the Index were Loewe, Prada, Bottega Veneta, Versace, Saint Laurent, Moncler, Valentino, Jacquemus, and Burberry.

The Index is based on fashion tech firm and premium shopping app Lyst’s shopper behaviour, product views and sales, incorporating social media mentions, activity, and engagement statistics over a quarter.