M&S Food, nutrition science firm partner to launch products for gut health

Part of the collaboration is the introduction of the M&S Food x ZOE Gut Shot.

M&S Food has launched a collaboration with nutrition science company ZOE as consumers become more conscious about gut health.

In a statement, M&S Food said the collaboration launches the M&S Food x ZOE Gut Shot, featuring ZOE’s groundbreaking nutritional innovations, with items like Plant Kitchen No Chicken Kyiv, Cauli Popcorn, and Thai Green Curry.

According to Ocado.com, searches for “gut health” have increased by 247% since 2021. It is the top food trend by Kantar in 2023. 

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Marks & Spencer has long advocated for healthier food choices for customers, removing MSG in its products 20 years ago. It also became the first retailer to remove hydrogenated fats, aspartame, gene-edited foods, or artificial flavours and colours from its products.

The retailer has more than 1,800 nutritionally balanced Eat Well products, with 8% more added to year-on-year sales volumes. It has also launched its own “Good Gut” range for over 10 products. By 2025, it is projected to reach 70% in total sales for its healthy food lineup.