Skincare benefits drive popularity of hybrid color cosmetics

Foundation is the top category that features skincare benefits in new product launches.

Hybrid cosmetic products continue to gain traction globally as consumers are now shifting to colour cosmetics that provide skincare benefits.

In the Mintel Global New Products Database, Mintel found that global launches of colour cosmetics that mention skincare increased from 15% to 26% between October 2018 and September 2028.

“The desire for healthy-looking skin, alongside the growing bare skin trend, will continue to drive demand for cosmetic products with skincare benefits,” Chayapat Ratchatawipasanan, Principal Beauty & Personal Care Analyst, Mintel Reports Thailand said.

“These products offer a natural look suitable for everyday wear, appealing to Gen Z, while also catering to the skincare needs of older consumers,” the analyst added.

In terms of products, foundation is the top category for new product launches that have skincare claims between October 2022 and September 2023 at 42%.

It is followed by lip makeup and concealer at 20% and 15%, respectively.

Follow the link for more news on

Mintel

Also Read

GOELIA expands with 9 new store openings in China and Singapore

Gentle Monster opens first flagship boutique in Australia

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit