Yoshinoya unveils discount e-card for transformative dining experience

Yoshinoya’s “Privilege Pass” provides customers with discount prices for various products.

Yoshinoya has introduced the “Privilege Pass”, a monthly discount e-card that integrates electronic coupons and mobile orders into its apps.

Since its soft introduction in 2023, the Japan-based fast-food chain has experienced a substantial increase in sales from Yoshinoya members who have purchased the pass. Those who purchased the pass saw a significant increase in sales of over 50%, compared to those who did not.

Through the mobile membership app, which helps customers choose in-store and takeaway orders and use various discount coupons, Yoshinoya gains access to valuable insights into customer preferences and spending habits, as well as addresses labour shortages in the food and beverage industry.

ALSO READ: Jollibee’s Mang Inasal installs solar panels for Zamboanga stores

The combination of the electronic membership cards and regular discount coupons into one platform offers a more convenient and affordable dining experience, it said.

Currently, members on the app have seen a 20% increase in H2 2023, with the highest spenders comprising members of the “Privilege Pass”. The launch of the pass also led to a boost of more than 10% in online orders.