9 in 10 SEA shoppers use digital channels in their shopping journey: Zalora

Over 59 million monthly visits were used in their latest survey.

A survey, TRENDER 201 by Zalora, revealed that 90% of Southeast Asians refer to at least one digital channel in their shopping journey.

“Our flagship state-of-the-industry report helps facilitate the industry’s evolution by allowing more brands to understand the changing market and anticipate what the future holds. Our focus continues to be on consumer behaviours (vs. market size outlooks) and how it's evolving,” said Gunjan Soni, CEO, Zalora Group.

Over 59 million monthly visits were taken into account with this report.

Results from the report point to a 75% internet penetration in Southeast Asia. This equates to 40 million new internet users in 2021. Zalora also had a 19% increase in new brands that joined the platform.

Countrywise, Indonesian shoppers were the most likely to spend on beauty products and sports equipment, whilst Filipinos spent the highest average number of hours. Malaysians, meanwhile, had the highest percentage of digital natives at 88% or 22 million, whilst Singaporean shoppers were the most likely to spend on luxury purchases.

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